Health and wellness are booming. According to surveys, 58% of people in the United States say health and wellness are more of a priority than a year ago. It’s clear that people want to focus on living a healthy lifestyle, and these seven health trends are at the center of their attention, driving positive and healthy habits.
1. Personalized Nutrition Plans
Personalized or precision nutrition plans are one of several health trends that are growing in popularity. In 2022, the global market was worth $11.3 billion and will double in size to $23.3 billion by 2027, suggesting a high demand.
Personalized nutrition is the practice of giving dietary advice and plans based on individual physical health, genetics, social determinants, dietary factors, and goals. [https://www.barchart.com/story/news/25281427/personalized-nutrition-market-size-trends-industry-overview-growth-opportunities-and-leading-players] A nutrition expert assesses your current eating habits and other determinants of health, such as your microbiome or metabolism, and builds meal plans to help you create good habits for a healthy lifestyle.
These plans might include recommendations for specific supplements, vitamins, or minerals that may improve deficiencies in your diet, enhance health, or improve symptoms of medical conditions. The goal is to optimize nutrition for long-term health impacts and improve sleep, energy, and mood.
Health coaches or organizations may also sometimes generate personalized nutrition plans using technology. Advanced tech, such as artificial intelligence (AI) or machine learning, helps analyze large amounts of data, like genetics, medical, or lifestyle information, to identify patterns and create precise and individual recommendations while helping optimize health costs.
2. Mental Wellness and Mindfulness
Mental health has been a significant concern for many, especially since the pandemic. According to surveys, 90% of people believe there is a mental health crisis in the United States, and one-third of adults and half of young adults report often feeling anxious in the last year.
Mental health trends of 2024 focus on proactive strategies to learn about mental health needs and find solutions beyond self-care. This includes planning and creating a personalized mental health plan with therapy or other tools such as mindfulness apps.
These apps have become popular because of the growing trend and demand for incorporating technology into personal health [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024]. They provide easy access to guided meditations for free or at a low cost from the comfort of your home, promoting mental health while reducing the stigma associated with using mental health services.
3. Plant-Based and Flexitarian Diets
Concern about climate health, animal welfare, sustainability, and improvements in health are prompting change toward fewer animal products in diets and more plant-based or flexitarian diets. According to surveys, 52% of Americans show interest in vegan food, mostly due to greater health awareness and knowledge.
A plant-based diet may be vegan or vegetarian with little or no animal products, while a flexitarian diet includes occasional fish, meat, poultry, and seafood. These diets lower your risk of developing high blood pressure, diabetes, and heart disease and promote longevity.
Plant-based meat alternatives have also gained interest, but many people view these foods as ultra-processed, turning to whole foods instead. However, nutrition experts say meat alternatives will still gain a strong foothold as a sustainable option and healthy trend [https://gfieurope.org/is-plant-based-meat-ultra-processed/].
4. Immune-Boosting Foods and Supplements
A focus on immune-boosting foods and supplements for healthier living is also trending up. The supplement industry itself is an enormous market, valued at $55.29 billion in 2021 and expected to increase to $144.61 billion by 2030.
With the pandemic and the frequency of other infectious and immune-related diseases, including allergies and autoimmune diseases, people want to stay healthy with the help of supplements. In fact, two-thirds of consumers say they take supplements for immune health, and 39% of supplement users say they take supplements specifically to boost immunity.
Vitamins are the most popular supplements, particularly zinc supplements. However, multivitamins and single-vitamin products such as vitamin D and C are also popular. Adaptogenic herbal supplements, such as mushrooms or ginseng, are trending, too [https://www.innovamarketinsights.com/trends/trends-in-immune-health-supplements/].
5. Advanced Home Fitness Technology
One in three adults in the United States lives with obesity, placing weight management and exercise programs at the forefront for many people. [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024] The advancement of weight loss medications has also magnified the conversation around weight management.
However, for many people, fitness is also about living a healthy lifestyle and promoting healthy aging. Home fitness technology has soared as next-gen tech provides insights into personal health data, making it easier to exercise at home yet connect with peers.
Fitness apps can track activity and biometrics like heart rate, provide on-demand or live-streamed workouts, and connect you with a community. Reports show these fitness apps and technologies have over 2 billion downloads worldwide in 2023 alone and are expected to earn $6 billion in 2024 and $25.9 billion by 2033.
6. Gut Health and Microbiome Research
Focusing on gut health is another rising health and wellness trend as microbiome research increases and people discover the importance of the gut in overall health. The microbiome is a collection of friendly bacteria, viruses, and other organisms naturally found in your gut.
Research shows that most of your microbiome develops in infancy and childhood, but medications, dietary habits, and other factors can change the balance [https://www.niehs.nih.gov/health/topics/science/microbiome]. These changes increase your risk of health issues, including allergies, diabetes, obesity, heart disease, and inflammatory bowel disease.
According to surveys, over 80% of consumers in the United States, the United Kingdom, and China believe gut health is important [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024]. Over 50% expect to prioritize it in two to three years.
Popular gut health products or trends include probiotic or prebiotic supplements, eating probiotic-rich fermented foods, such as yogurt, kimchi, natto, or sauerkraut, and gut testing. At-home microbiome tests are another key trend, along with personalized nutrition plans. Tests show you the state of your microbiome, while nutrition plans incorporate specific foods that may help bring balance to your gut.
7. Hydrogen-Infused Water
Finally, staying hydrated remains essential for those who want to boost health and overall well-being. There are many new methods and products to encourage hydration and enhance health, from viral water recipes and water fasting to the frenzy for tumbler-style thermoses across social media.
On the heels of this, another trend is surging: hydrogen-infused water. Also known as hydrogen-rich water, it is regular water with dissolved hydrogen gas added using a hydrogenator.
Early animal and human studies show that hydrogen-infused water may have many health benefits, including antioxidant and anti-inflammatory actions on the body. A systematic review of studies found that drinking hydrogen-rich water may increase physical or exercise endurance and improve thinking and overall well-being.
Hydrogenators also help restore minerals to your water, enhancing taste and making it easy to incorporate into daily habits. [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10816294/]
Take Care of Your Health and Hydration in the Best Possible Way
Hydration is essential to optimal health, and drinking water is the best choice for maintaining energy and proper body function. Hydrogen-infused water brings additional benefits, from increased mental clarity to anti-aging properties.
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